Hard seltzer remains a powerful category as higher-ABV options, bold flavors, and convenience-store sales create new opportunities. Danelle Kosmal explains how evolving consumer preferences and spirits-based RTDs are reshaping the market.

Sales growth alone does not reveal whether a beverage brand is truly healthy. Danelle Kosmal explains how shipments, depletions, revenue, distribution, velocity, and consumer demand work together to show what is really driving performance.

Danelle Kosmal examines how non-alcoholic beer growth remains strong even as the segment's pace begins to moderate. The analysis explores geographic performance, super-premium growth, leading brands, buyer retention, and increasing competition from non-alcoholic RTDs.

Using NIQ off-premise data, 3 Tier Beverages examines the sharp rise of apple-flavored beer alongside accelerating declines across beer and malt beverages. The analysis also explores widening pricing differences and where brands and segments are gaining or losing momentum.

Drawing on NIQ data, this report examines first-half 2026 performance across beer, wine, spirits, RTDs, and non-alcohol beverages. It highlights pressure on traditional alcohol categories, continued RTD growth, and the market-share, channel, and innovation shifts influencing consumer demand.