Since 2019, 3 Tier Beverages has filled the sales analyst gap with real beverage-industry experience — serving as an extension of your analytics team to deliver solutions, exceptional service, and data-driven resources that empower strategic success. We help brands turn data into true commercial impact.
Most brands struggle with the same challenges: building a real selling story and knowing where execution must improve. We make that clear. We don’t just build dashboards or presentations… we make sure they get used.
As the founding member of the VIP Collective and a connected partner of NIQ, we work across VIP, depletion, syndicated scan, pricing, promo, and more to deliver accessible, actionable insight.
Trusted by 300+ suppliers, distributors, retailers, associations, and trade publications. Come learn and grow with us.
Customer-Obsessed
Every engagement is built around your brand, your team, and your selling environment — not a generic template.
Data-Driven Solutions
We translate VIP, NIQ, and depletion data into clear, actionable insight your team can actually use.
Dedicated Partnership
We operate as an extension of your analytics team — responsive, relationship-driven, invested in your results.
Genuine Relationships
Built by people who’ve worked the distributor floor, managed supplier portfolios, and sat in buyer meetings.
Innovation & Integrity
A trusted advisor mindset in everything we deliver. We tell you what the data actually says.
Trusted Advisor
We don’t just build dashboards or presentations… we make sure they get used.
300+
Active clients across beer, wine & spirits
2019
Chicago-based, industry-native since day one
NIQ
Connected partner for syndicated scan data
VIP
Founding member of the VIP Collective
What Our Clients Are Saying
What our clients say.
“
I don’t know of a company with a deeper understanding of the adult beverage industry right now than 3 Tier Beverages. Their ability to translate my ideas and questions into thoughtful reporting and analysis is what truly impresses me. No question is too dumb. No request is too bold.
My company has been working with 3 Tier Beverages for 5+ years and in that time, the more I work with their people and recognize their capabilities, the more prepared my company is to handle the modern industry challenges. Thoughtful responses. Proactive commentary. Flexibility with a smile. These are qualities that make for exceptional client service and the qualities that come to mind when I work with the 3 Tier Team.
“
I have had the pleasure of working with 3 Tier Beverage across roles with multiple wineries, and they have consistently exceeded expectations. Their exceptional customer service, unwavering ethics, and genuinely great people make them a trusted partner in the beverage industry. What truly sets them apart is their user-friendly data resources, which provide valuable insights that make managing business decisions and buyer and distributor presentations easier and more efficient. Their professionalism, responsiveness, and commitment to their customers are second to none.
“
3 Tier Beverages has been a great partner for our brewery to better use Nielsen data alongside retail sales data. From answering any question we may have about the data to the expansive dashboard they build and refresh monthly, our knowledge of the market would be no where near as expansive. Thanks to the team for helping our business grow and expand our analytics capabilities!
“
3 Tier has been a pleasure to work with and a great value added to the Left Hand national account play book. As an independent brewery with a national footprint, we are able to access data to support our national accounts strategy to build placements with a multitude of different retailers. Their Dashboards are a resource that I use daily and having NIQ data rolled into VIP makes looking at both depletion and scan data seamless. In addition to the data resources, the team is truly the best! Tim Oldread is our specific point of contact, and he has been great to collaborate with. He has offered insights and strategic help in addition to making sure to communicate any submission deadlines that he’s been made aware of. 3 Tier is a valuable resource, especially for scrappy craft breweries running business with limited resources and manpower. They truly help us to bridge that gap to assist us with growing our business in the chain accounts world. Thanks 3 Tier!
“
3 Tier Beverages is very good at what they do. They have great customer service and a next level attention to detail. I very much appreciate the level of detail when it comes to trainings and support.
“
3T is a market leader in sales data services and consulting. Robust intellect and insight, strong market connections, and world class client service.
“
One of a kind service; Long-term relationship builders; Well-positioned as industry experts.
“
Fantastic partner to simplify and streamline access to data for our sales and marketing teams!
“
3 Tier provides essential information in a helpful way for us and that is free from clutter. That matters to us because filtering through nonsense or less-than-useful add ons is time and energy consuming when we are looking for very specific insights and answers to questions.
“
Our CAM was leaving, and Walmart and Kroger submissions were due before or shortly after our new CAM was on board. I had not done these submissions before; I needed help and needed them done right. Devon was extremely helpful with data guidance, relevance and direction. Our team has worked with 3 Tier Beverage for 6+ years. Would highly recommend using them — very professional and highly knowledgeable.
“
We need help with data for our submissions decks to various large chain retailers, and just as prior years, 3 Tier Beverage assisted us in our efforts. What we appreciate tremendously is 3Tier’s response to our mostly immediate requests. For us as a small team, 3Tier’s support is immensely valuable to get our products in front of buyers, and we can highly recommend partnering with the 3Tier Beverage team.
“
3 Tier has been an outstanding partner and a pleasure to work with. They have enhanced access to critical data for our sales and marketing teams, making insights more actionable and strengthening our national chain buyer presentations. Their team combines deep analytical expertise with valuable market intelligence and consistently delivers world-class client service. They are responsive, collaborative, and operate as a true strategic partner committed to our success.
Our Mission & Vision
3 Tier Beverage’s Mission and Vision
Vision
To be recognized as the premier data partner in the beverage industry, setting new benchmarks for actionable insight, client empowerment, and data accessibility.
Mission
To serve as an extension of your analytics team delivering solutions, exceptional service, and data-driven resources to empower strategic and tactical success.
Core Values
Customer-Obsessed
Trusted Advisor
Dedicated Partnership
Genuine Relationships
Innovation & Integrity
Data-Driven Solutions
3 Tier’s Services
Data tools & analytics built for beverage.
3 Tier’s Services
3 Tier Beverages delivers the data, tools, and partnership brands need to move with clarity.
We specialize in VIP depletion dashboards, NIQ syndicated scan dashboards, pricing and promotion analysis, distribution tracking, and one-time data projects — all custom to your brand and your selling needs.
Every dashboard is built for real use: brand story development, distributor and retailer presentations, internal alignment, and sales team support. We keep everything simple, usable, and focused on what actually drives execution.
If you need better tools, clearer insight, or support telling your story, we can help. Reach out for a quote today. Come learn and grow with us.
Service 01
Personalized Data Dashboards
Custom VIP depletion and NIQ syndicated scan dashboards built around your brand, refreshed monthly, and designed for daily use by your sales team. Every dashboard is tailored to your selling needs — not a generic template.
Service 02
Timely Responses from our Team
As the trusted data provider for more than 300 beverage companies, we operate as an extension of your analytics team — bringing dedicated partnership, genuine relationships, and a trusted advisor mindset to everything we deliver.
Service 03
Access to VIP’s iDIG
As a connected partner and founding member of the VIP Collective, we provide access to VIP’s iDIG platform with NIQ data seamlessly integrated — giving you a complete view of both depletion and scan data in one place.
Service 04
Distributor and Retailer Presentations
Every dashboard is built for real use: brand story development, distributor and retailer presentations, internal alignment, and sales team support. We keep everything simple, usable, and focused on what actually drives execution.
Service 05
Dashboard Webinars
We don’t just build dashboards or presentations… we make sure they get used. Webinars and hands-on training ensure your team knows what the data means and how to apply it to real selling situations.
Service 06
Consulting
As the founding member of the VIP Collective and a connected partner of NIQ, we work across VIP, depletion, syndicated scan, pricing, promo, and more to deliver accessible, actionable insight for one-time projects and ongoing strategy.
Meet the Team
Our Team
Leadership
Donn Bichsel
Founder
3 decades across SAB, Goose Island, Heineken USA, Dogfish Head, and Revolution Brewing. Founded 3 Tier Beverages in Chicago’s Logan Square in 2019.
Jackson Kirk
Director of Analytics
Computer Science graduate from Stockton University. Background spanning bev-alc sales, e-commerce, and start-up project management.
Peyton Hammon
Chief of Staff
Manages team workflow, communications, CRM, webinars, billing, and operations. Background in business development. Based in Chicago.
Consultants
Danny Brager
Consultant
Former head of Nielsen’s Beverage Alcohol Practice. Frequent industry thought leader, speaker, and media contributor.
Danelle Kosmal
Consultant
Former VP of Research at the Beer Institute and NielsenIQ Beverage Alcohol Practice lead. Expert in data-informed industry strategy.
Erin McVickers
Consultant
16+ years at NielsenIQ in consumer insights and analytics. Former RNDC data strategist. Wine & spirits specialist based in South Florida.
Tim Oldread
Consultant
Former Highland Brewing field sales and business development. Expert in chain presentations and distributor Annual Business Plans.
Linda Zunas
Consultant
20+ years in Beverage Alcohol Analytics Consulting both with NIQ and suppliers including Deutsch Family Wine & Spirits.
Jason Grzyb
Consultant
Nearly 3 decades in CPG at Circana (IRI). Expertise spanning custom data management, client insights, and client service.
Garrett Sandberg
Consultant
Former Deutsch Family Wine & Spirits, Kobrand, and Tata Consumer. Expert in brand building across on and off-premise channels.
Scott Schulte
Consultant
17+ years at Nielsen across new product innovation, advertising consulting, and customer insights research.
Mike Colicchio
Consultant
CPG and Beverage Alcohol industry veteran with 37+ years of experience in sales, category management, and analytics, including 14 years supporting Beverage Alcohol at NIQ. Specializes in turning market data into actionable growth strategies.
Analysts & Specialists
Kim Kulig
Database Specialist
25+ years in data operations. Former Nielsen Statistical Operations and Perishables Group. Self-taught SQL developer and Excel guru.
Joan Thompson
Data Production Specialist
30+ years in data including SQL and data quality testing. Spent over a decade at NielsenIQ. Based in Saint Charles, IL.
Devon Hevener
Analyst
Business Technology & Analytics, Portland State University. Former American Cider Association consumer data & market researcher.
Kohry Long
Analyst
Master’s in Data Analytics, Saint Joseph’s University. Former data analytics intern at a South Jersey brewery.
Emily Kessel
Business Intelligence Developer, Head of UPC Department
Senior at Northwestern University studying Data Science. Experienced in Power BI, machine learning, AI, and data analytics, with a strong interest in using technology to streamline processes and solve problems.
Sabrina Ajanee
Business Coordinator
Business operations and project administration professional with experience in financial management, HR, payroll and benefits, process improvement, and systems implementation. Skilled at partnering with cross-functional teams and leadership to streamline operations and improve organizational efficiency.
Jacqueline Bichsel
Social Media & Executive Support
Manages Instagram, Facebook, and LinkedIn. Supports executive team with operations, prospecting, and internal coordination.
Client Success Stories
What Our Clients Say
“
I don’t know of a company with a deeper understanding of the adult beverage industry right now than 3 Tier Beverages. Their ability to translate my ideas and questions into thoughtful reporting and analysis is what truly impresses me. No question is too dumb. No request is too bold.
My company has been working with 3 Tier Beverages for 5+ years and in that time, the more I work with their people and recognize their capabilities, the more prepared my company is to handle the modern industry challenges. Thoughtful responses. Proactive commentary. Flexibility with a smile. These are qualities that make for exceptional client service and the qualities that come to mind when I work with the 3 Tier Team.
“
I have had the pleasure of working with 3 Tier Beverage across roles with multiple wineries, and they have consistently exceeded expectations. Their exceptional customer service, unwavering ethics, and genuinely great people make them a trusted partner in the beverage industry. What truly sets them apart is their user-friendly data resources, which provide valuable insights that make managing business decisions and buyer and distributor presentations easier and more efficient. Their professionalism, responsiveness, and commitment to their customers are second to none.
“
3 Tier Beverages has been a great partner for our brewery to better use Nielsen data alongside retail sales data. From answering any question we may have about the data to the expansive dashboard they build and refresh monthly, our knowledge of the market would be no where near as expansive. Thanks to the team for helping our business grow and expand our analytics capabilities!
“
3 Tier has been a pleasure to work with and a great value added to the Left Hand national account play book. As an independent brewery with a national footprint, we are able to access data to support our national accounts strategy to build placements with a multitude of different retailers. Their Dashboards are a resource that I use daily and having NIQ data rolled into VIP makes looking at both depletion and scan data seamless. In addition to the data resources, the team is truly the best! Tim Oldread is our specific point of contact, and he has been great to collaborate with. He has offered insights and strategic help in addition to making sure to communicate any submission deadlines that he’s been made aware of. 3 Tier is a valuable resource, especially for scrappy craft breweries running business with limited resources and manpower. They truly help us to bridge that gap to assist us with growing our business in the chain accounts world. Thanks 3 Tier!
“
3 Tier Beverages is very good at what they do. They have great customer service and a next level attention to detail. I very much appreciate the level of detail when it comes to trainings and support.
“
3T is a market leader in sales data services and consulting. Robust intellect and insight, strong market connections, and world class client service.
“
One of a kind service; Long-term relationship builders; Well-positioned as industry experts.
“
Fantastic partner to simplify and streamline access to data for our sales and marketing teams!
“
3 Tier provides essential information in a helpful way for us and that is free from clutter. That matters to us because filtering through nonsense or less-than-useful add ons is time and energy consuming when we are looking for very specific insights and answers to questions.
“
Our CAM was leaving, and Walmart and Kroger submissions were due before or shortly after our new CAM was on board. I had not done these submissions before; I needed help and needed them done right. Devon was extremely helpful with data guidance, relevance and direction. Our team has worked with 3 Tier Beverage for 6+ years. Would highly recommend using them — very professional and highly knowledgeable.
“
We need help with data for our submissions decks to various large chain retailers, and just as prior years, 3 Tier Beverage assisted us in our efforts. What we appreciate tremendously is 3Tier’s response to our mostly immediate requests. For us as a small team, 3Tier’s support is immensely valuable to get our products in front of buyers, and we can highly recommend partnering with the 3Tier Beverage team.
“
3 Tier has been an outstanding partner and a pleasure to work with. They have enhanced access to critical data for our sales and marketing teams, making insights more actionable and strengthening our national chain buyer presentations. Their team combines deep analytical expertise with valuable market intelligence and consistently delivers world-class client service. They are responsive, collaborative, and operate as a true strategic partner committed to our success.
